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Schema Markup for SEO in 2026: The 11 Types That Move Rankings

Most sites ship zero schema. The ones that rank ship 5–8 well-structured types. Copy-paste templates for Organization, LocalBusiness, FAQPage, Product, Service, BreadcrumbList and more.

WalidApril 15, 2026 11 min read

Schema markup is the highest-leverage technical SEO work you can do in 2026. It is invisible to users, takes a few hours to implement, and it is one of the few signals that directly changes how Google displays your result.

The 11 schema types you should ship

  1. 01Organization — sitewide, in the head.
  2. 02WebSite — with SearchAction for sitelinks search box.
  3. 03LocalBusiness — for any business with a physical location.
  4. 04Service — one per service page.
  5. 05Product — every product page on e-commerce.
  6. 06FAQPage — on any page with a FAQ block.
  7. 07BreadcrumbList — on every non-home page.
  8. 08Article / BlogPosting — on every blog post.
  9. 09Person — on author bio pages.
  10. 10Review / AggregateRating — wherever you display real reviews.
  11. 11VideoObject — on any page with embedded video.

What you actually win

  • Rich results in SERPs (star ratings, FAQ accordions, sitelinks).
  • Higher CTR — average uplift 12–28% on rich-result pages.
  • Eligibility for Google's Knowledge Panel.
  • Better disambiguation — Google understands what your pages are about.

Always validate

Use Google's Rich Results Test (search.google.com/test/rich-results) on every page. Schema with errors is worse than no schema — Google ignores the page entirely.

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