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Schema Markup for SEO in 2026: The 11 Types That Move Rankings

Most sites ship zero schema. The ones that rank ship 5–8 well-structured types. Copy-paste templates for Organization, LocalBusiness, FAQPage, Product, Service, BreadcrumbList and more.

WalidApril 15, 2026 11 min read

Schema markup is the highest-leverage technical SEO work you can do in 2026. It is invisible to users, takes a few hours to implement, and it is one of the few signals that directly changes how Google displays your result.

The 11 schema types you should ship

  1. 01Organization, sitewide, in the head.
  2. 02WebSite, with SearchAction for sitelinks search box.
  3. 03LocalBusiness, for any business with a physical location.
  4. 04Service, one per service page.
  5. 05Product, every product page on e-commerce.
  6. 06FAQPage, on any page with a FAQ block.
  7. 07BreadcrumbList, on every non-home page.
  8. 08Article / BlogPosting, on every blog post.
  9. 09Person, on author bio pages.
  10. 10Review / AggregateRating, wherever you display real reviews.
  11. 11VideoObject, on any page with embedded video.

What you actually win

  • Rich results in SERPs (star ratings, FAQ accordions, sitelinks).
  • Higher CTR, average uplift 12–28% on rich-result pages.
  • Eligibility for Google's Knowledge Panel.
  • Better disambiguation, Google understands what your pages are about.

Always validate

Use Google's Rich Results Test (search.google.com/test/rich-results) on every page. Schema with errors is worse than no schema, Google ignores the page entirely.

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